Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.

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There’s a problem loading this menu right now. I recommend it for anyone with the least interest in marketing. Shopbop Designer Fashion Brands. Read more Read less. Write a customer review. The book draws on and attempts to integrate three batfa disciplines: Username Password Forgot your username or password?

We don’t recognize your username or password. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Amazon Advertising Find, attract, and engage customers. The overriding objective of the book is to provide saker approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world amd planning, decision making, and control.

Sign In We’re sorry! The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.


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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove

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Advertising Management, 4th Edition

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Advertising Management – David A. Aaker, Rajeev Batra, John G. Myers – Google Books

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